When you have been in the home security business as long as we have, you learn that there are essentially two types of customers. We can divide them fairly simply into a couple of groups…
#1 Those Who Plan Ahead and Enjoy Safety
Investing in a home security package is a bit like going to the dentist or taking your vitamins. You might not feel like doing it at the time, but you’ll be glad when you enjoy the long-term benefits (in this case, safety and peace of mind). The customers who think about security proactively rarely have any troubles with crime, and sleep easier knowing we'll alert the authorities at the first sign of a fire or other sign of trouble.
#2 Those Who Wait Until It’s Too Late
You might have heard that a huge number of security systems are sold after a break in. That brings us to the second type of customer: the ones who wait until there is an urgent problem to take action. They might save a few dollars in the short term, but they definitely pay for it (both financially and emotionally) when the unexpected occurs.
What Kind of Home Security Customer Will You Be?
There isn’t any reason to put off your home security appointment, particularly when you consider just how little it costs to be protected and what is on the line if you aren’t. Contact SafePath today to speak to a member of our team and learn more about what we can do for you!
